MACHINE CREATIVITY. HOW TO INTEGRATE AI INTO THE BUSINESS PROCESS

24–25 May 2023, TECHNOLOGY CONFERENCE STARTUP VILLAGE 2023 - https://2023.startupvillage.ru/en 24th MAY / 18:15 — 19:00 / TECH STAGE Supported by BCS Artificial intelligence appeared in our lives in the last century and now surrounds us everywhere, e.g. when we attempt to translate a word online, use a smart speaker, or see targeted ads on social media. But a few years ago neural networks ceased to be mere background assistants. Generative AI shows interesting results when creating marketing and advertising materials, or generating ideas. It can be used to create highly personalized content, such as tailored product recommendations, and can also be used to create optimized search results and personalized ads. The opportunities for using this technology in marketing are just incredible. As part of the master class, participants will learn what the process looks like in practice and they will create their own product in partnership with AI. Speaker: ELENA CHUDAKOVA - Senior data scientist, BCS PAVEL RAVAEV - CAO, BCS