Testing a Construction Company's Digital Business Card with NeuroBureau Eye-Tracking, 2026

We put a construction company's landing page under the eye-tracking microscope using NeuroBureau. Think of it as a digital business card — the first impression that decides whether a visitor stays or leaves. What the heatmap revealed: Logo and name — the hottest zone. The brain identifies the brand instantly. Services list — a chaotic red blob. Too much text, no structure, cognitive overload. Contacts — warm but not hot. Users found them, but had to search. Right corner — a dead zone. The icon got zero attention. The verdict: The card works at 60%. The brand is visible, contacts are findable. But the services list is a mess, and the call-to-action is missing. What to fix: Break services into 3 short lines with icons. Add a bright "Request a Call" button. Make the phone number bigger. Remove or redesign the ignored corner icon. Why it matters: Your digital business card has 3 seconds to say: who you are, what you do, and how to reach you. Eye-tracking shows exactly where that message gets lost. Watch the full breakdown in our video — heatmaps, gaze plots, and the exact moments where attention dies. Cognitive Research and Animation: Find us on RUTUBE: https://rutube.ru/channel/15929939/ Our website: https://project12488975.tilda.ws/ Find us on Dzen: https://dzen.ru/id/67e3fb0af580b555b1c37fbc